@import url("https://fonts.googleapis.com/css2?family=Poppins:wght@400;500;600;700;800;900&display=swap");

:root {
  color-scheme: light;
  --bg: #f7f6f1;
  --surface: #fafafa;
  --surface-2: #efede6;
  --ink: #202020;
  --muted: #6d6a62;
  --line: #ded8ca;
  --brand: #F97E05;
  --yellow: #FF9C00;
  --navy: #27354a;
  --positive: #2aa37a;
  --negative: #b84b41;
  --neutral: #b77916;
  --red-soft: #f4e5e2;
  --navy-soft: #e8ecf1;
  --green-soft: #e3f1eb;
  --amber-soft: #f4ead7;
  --card-shadow: 0 16px 36px rgba(32, 32, 32, 0.10), 0 5px 0 var(--brand);
  --soft-shadow: 0 20px 60px rgba(32, 32, 32, 0.08);
  --shadow: var(--soft-shadow);
}

* {
  box-sizing: border-box;
}

html {
  min-width: 320px;
  background: var(--bg);
}

body {
  position: relative;
  margin: 0;
  color: var(--ink);
  background:
    linear-gradient(135deg, rgba(250, 250, 250, 0.92) 0 22%, transparent 22% 100%),
    linear-gradient(315deg, rgba(250, 250, 250, 0.66) 0 20%, transparent 20% 100%),
    radial-gradient(circle at 1px 1px, rgba(249, 126, 5, 0.18) 1px, transparent 1.8px),
    var(--bg);
  background-size: auto, auto, 22px 22px;
  font-family: Poppins, ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;
  letter-spacing: 0;
}

body::before,
body::after {
  position: fixed;
  z-index: -1;
  content: "";
  pointer-events: none;
}

body::before {
  inset: 0;
  background:
    linear-gradient(135deg, transparent 0 72%, rgba(249, 126, 5, 0.22) 72.1% 73%, transparent 73.1%),
    linear-gradient(145deg, rgba(250, 250, 250, 0.78) 0 16%, transparent 16.2%),
    linear-gradient(325deg, rgba(250, 250, 250, 0.70) 0 18%, transparent 18.2%);
}

body::after {
  right: -96px;
  bottom: -96px;
  width: 260px;
  height: 260px;
  background: linear-gradient(135deg, transparent 0 49%, var(--brand) 49.2% 64%, transparent 64.2%);
}

a {
  color: inherit;
}

.topbar {
  position: sticky;
  top: 0;
  z-index: 20;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 24px;
  min-height: 72px;
  padding: 14px max(24px, calc((100vw - 1180px) / 2));
  border-bottom: 1px solid rgba(222, 216, 202, 0.9);
  background: rgba(250, 250, 250, 0.93);
  backdrop-filter: blur(14px);
}

.brand {
  display: inline-flex;
  align-items: center;
  gap: 12px;
  min-width: 0;
  text-decoration: none;
  font-weight: 800;
}

.brand img {
  width: 36px;
  height: 36px;
  object-fit: contain;
}

.brand span {
  overflow-wrap: anywhere;
}

.topnav {
  display: flex;
  flex-wrap: wrap;
  gap: 8px;
  justify-content: flex-end;
}

.topnav a,
.button {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  min-height: 40px;
  border: 1px solid var(--line);
  border-radius: 8px;
  padding: 9px 14px;
  text-decoration: none;
  font-size: 0.92rem;
  font-weight: 750;
  background: var(--surface);
  box-shadow: 0 4px 12px rgba(32, 32, 32, 0.04);
}

.topnav a[aria-current="page"],
.button.primary {
  border-color: var(--brand);
  color: var(--surface);
  background: linear-gradient(135deg, var(--brand), var(--yellow));
  box-shadow: 0 8px 18px rgba(249, 126, 5, 0.24);
}

.button.secondary {
  background: var(--surface);
}

main {
  width: 100%;
}

.band {
  width: min(1180px, calc(100% - 40px));
  margin: 0 auto;
  padding: 36px 0;
}

.band.compact {
  padding: 22px 0;
}

.hero {
  display: grid;
  grid-template-columns: minmax(0, 1.2fr) minmax(280px, 0.8fr);
  gap: 32px;
  align-items: end;
  padding-top: 58px;
}

.proposal-hero {
  grid-template-columns: 1fr;
  align-items: stretch;
  justify-items: center;
  padding-top: 50px;
  padding-bottom: 10px;
  text-align: center;
}

.exv-hero-copy {
  width: 100%;
}

.exv-title {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  justify-content: center;
  gap: clamp(10px, 2vw, 24px);
  width: fit-content;
  max-width: 100%;
  margin: 0 auto;
}

.exv-title img {
  width: clamp(88px, 12vw, 158px);
  height: auto;
  object-fit: contain;
}

.exv-title .bang {
  margin-left: -0.15em;
  color: var(--brand);
}

.hero-copy h1,
.home-panel h1 {
  margin: 0;
  max-width: 860px;
  font-size: 4.4rem;
  line-height: 0.98;
  letter-spacing: 0;
  text-transform: none;
}

.hero-copy .exv-title {
  width: fit-content;
  max-width: 100%;
  margin: 0 auto;
  font-size: 3.3rem;
}

.lead {
  max-width: 760px;
  margin: 22px 0 0;
  color: var(--muted);
  font-size: 1.2rem;
  line-height: 1.5;
}

.eyebrow {
  margin: 0 0 12px;
  color: var(--brand);
  font-size: 0.78rem;
  font-weight: 850;
  letter-spacing: 0;
  text-transform: uppercase;
}

.hero-metrics,
.proposal-selector,
.panel,
.home-panel {
  border: 1px solid var(--line);
  border-radius: 8px;
  background: rgba(250, 250, 250, 0.93);
  box-shadow: var(--card-shadow);
}

.hero-metrics {
  display: grid;
  gap: 1px;
  overflow: hidden;
  background: var(--line);
}

.hero-metrics div {
  padding: 20px;
  background: var(--surface);
}

.proposal-diagnostic {
  display: grid;
  gap: 16px;
}

.proposal-segment-card {
  display: grid;
  grid-template-columns: minmax(0, 1fr) minmax(220px, 0.36fr);
  gap: 1px;
  overflow: hidden;
  border: 1px solid var(--line);
  border-radius: 8px;
  background: var(--line);
  box-shadow: var(--card-shadow);
}

.proposal-segment-card > div,
.proposal-segment-field {
  display: grid;
  gap: 8px;
  padding: 20px;
  background: var(--surface);
}

.proposal-segment-field {
  margin: 0;
}

.proposal-segment-field select {
  min-height: 52px;
  margin-top: 2px;
  border-color: transparent;
  padding: 0;
  background: transparent;
  font-size: 1.5rem;
  font-weight: 900;
  line-height: 1.1;
}

.hero-metrics span,
.proposal-segment-card span,
.kpi-card span,
.forecast-line span,
.forecast-grid span,
.proposal-market-grid span {
  display: block;
  color: var(--muted);
  font-size: 0.82rem;
  font-weight: 750;
}

.hero-metrics strong {
  display: block;
  margin-top: 8px;
  font-size: 1.5rem;
  line-height: 1.1;
}

.proposal-segment-card strong {
  display: block;
  margin-top: 2px;
  font-size: 1.5rem;
  line-height: 1.1;
}

.proposal-kpis {
  width: 100%;
}

.toolbar {
  display: grid;
  grid-template-columns: 1.5fr repeat(4, minmax(132px, 1fr));
  gap: 12px;
  align-items: end;
}

.field {
  display: grid;
  gap: 8px;
}

.field span {
  color: var(--muted);
  font-size: 0.82rem;
  font-weight: 800;
}

select,
input {
  width: 100%;
  min-height: 44px;
  border: 1px solid var(--line);
  border-radius: 8px;
  padding: 10px 12px;
  color: var(--ink);
  background: var(--surface);
  font: inherit;
}

.kpi-grid {
  display: grid;
  grid-template-columns: repeat(6, minmax(0, 1fr));
  gap: 12px;
}

.kpi-card {
  min-height: 150px;
  border: 1px solid var(--line);
  border-radius: 8px;
  padding: 18px;
  background: var(--surface);
  box-shadow: 0 4px 0 rgba(249, 126, 5, 0.18);
}

.kpi-card strong {
  display: block;
  margin-top: 16px;
  font-size: 1.65rem;
  line-height: 1.05;
}

.kpi-card small {
  display: block;
  margin-top: 12px;
  color: var(--muted);
  line-height: 1.35;
}

.kpi-card.success {
  border-color: rgba(42, 163, 122, 0.30);
  background: var(--green-soft);
  box-shadow: 0 4px 0 rgba(42, 163, 122, 0.30);
}

.kpi-card.warning {
  border-color: rgba(183, 121, 22, 0.32);
  background: var(--amber-soft);
  box-shadow: 0 4px 0 rgba(183, 121, 22, 0.30);
}

.diagnostic-layout {
  display: grid;
  grid-template-columns: 1fr 1fr 1.15fr;
  gap: 16px;
}

.two-column {
  display: grid;
  grid-template-columns: 1.25fr 0.75fr;
  gap: 16px;
}

.methodology-stack {
  display: grid;
  gap: 18px;
}

.methodology-stack .panel {
  width: min(980px, 100%);
}

.methodology-stack .panel:nth-child(even) {
  justify-self: end;
}

.panel {
  padding: 24px;
  border-bottom: 5px solid var(--brand);
}

.section-heading h2 {
  margin: 0;
  font-size: 1.55rem;
  line-height: 1.15;
}

.section-heading.wide h2 {
  max-width: 780px;
  font-size: 2rem;
}

.narrative p {
  margin: 18px 0 20px;
  color: var(--muted);
  line-height: 1.55;
}

.metric-list {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 10px;
  margin: 0;
}

.metric-list div,
.forecast-grid div,
.proposal-market-grid div {
  border: 1px solid var(--line);
  border-radius: 8px;
  padding: 12px;
  background: #f5f3ec;
}

.metric-list dt {
  color: var(--muted);
  font-size: 0.78rem;
  font-weight: 800;
}

.metric-list dd {
  margin: 6px 0 0;
  font-weight: 850;
}

.rank-bars {
  display: grid;
  gap: 10px;
  margin-top: 22px;
}

.rank-row {
  display: grid;
  grid-template-columns: minmax(116px, 1fr) minmax(80px, 1.3fr) 72px;
  gap: 10px;
  align-items: center;
  color: var(--muted);
  font-size: 0.82rem;
}

.rank-row.active {
  color: var(--ink);
  font-weight: 850;
}

.bar {
  height: 8px;
  overflow: hidden;
  border-radius: 99px;
  background: var(--surface-2);
}

.bar i {
  display: block;
  height: 100%;
  border-radius: inherit;
  background: var(--brand);
}

.forecast {
  display: grid;
  gap: 18px;
  margin-top: 22px;
}

.forecast-line {
  display: flex;
  align-items: baseline;
  justify-content: space-between;
  gap: 14px;
}

.forecast-line strong {
  font-size: 1.75rem;
}

.progress-track {
  height: 12px;
  overflow: hidden;
  border-radius: 99px;
  background: var(--surface-2);
}

.progress-track span {
  display: block;
  height: 100%;
  border-radius: inherit;
  background: var(--brand);
}

.forecast-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 10px;
}

.forecast-grid strong {
  display: block;
  margin-top: 8px;
  font-size: 1.08rem;
}

.signal-controls {
  display: grid;
  gap: 10px;
  margin: 20px 0;
}

.signal-controls label {
  display: flex;
  gap: 10px;
  align-items: flex-start;
  color: var(--muted);
  line-height: 1.35;
}

.signal-controls input {
  width: 18px;
  min-height: 18px;
  margin-top: 2px;
  accent-color: var(--brand);
}

.priority-list {
  display: grid;
  gap: 10px;
}

.priority-card {
  display: grid;
  grid-template-columns: 42px 1fr;
  gap: 12px;
  border: 1px solid var(--line);
  border-radius: 8px;
  padding: 14px;
  background: #f5f3ec;
  box-shadow: 0 3px 0 var(--brand);
}

.priority-card > span {
  color: var(--brand);
  font-weight: 900;
}

.priority-card strong {
  display: block;
}

.priority-card p,
.method-card p,
.channel-row p,
.offer-card p,
.evidence-card span {
  margin: 7px 0 0;
  color: var(--muted);
  line-height: 1.45;
}

.question-grid {
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  gap: 12px;
  margin-top: 20px;
}

.question-card,
.method-card,
.evidence-card {
  border: 1px solid var(--line);
  border-radius: 8px;
  padding: 16px;
  background: #f5f3ec;
  box-shadow: 0 3px 0 var(--brand);
}

.question-card strong {
  display: block;
  color: var(--navy);
}

.question-card ul,
.offer-card ul,
.next-steps {
  margin: 12px 0 0;
  padding-left: 18px;
  color: var(--muted);
  line-height: 1.5;
}

.channel-map {
  display: grid;
  gap: 10px;
  margin-top: 20px;
}

.channel-row {
  display: grid;
  grid-template-columns: 110px 1fr;
  gap: 12px;
  border-bottom: 1px solid var(--line);
  padding-bottom: 12px;
}

.channel-row span {
  color: var(--brand);
  font-size: 0.78rem;
  font-weight: 900;
  text-transform: uppercase;
}

.table-wrap {
  margin-top: 18px;
  overflow: auto;
  border: 1px solid var(--line);
  border-radius: 8px;
  background: var(--surface);
}

table {
  width: 100%;
  min-width: 980px;
  border-collapse: collapse;
  font-size: 0.9rem;
}

th,
td {
  border-bottom: 1px solid var(--line);
  padding: 13px 14px;
  text-align: left;
  vertical-align: top;
}

th {
  color: var(--muted);
  font-size: 0.78rem;
  text-transform: uppercase;
}

td small {
  display: block;
  margin-top: 4px;
  color: var(--muted);
}

.badge {
  display: inline-flex;
  align-items: center;
  min-height: 26px;
  border-radius: 99px;
  padding: 4px 10px;
  font-size: 0.78rem;
  font-weight: 850;
}

.badge.high {
  color: var(--positive);
  background: var(--green-soft);
}

.badge.medium {
  color: var(--neutral);
  background: var(--amber-soft);
}

.badge.low {
  color: var(--negative);
  background: var(--red-soft);
}

.proposal-selector {
  display: grid;
  gap: 18px;
  padding: 22px;
}

.proposal-market-card {
  display: grid;
  gap: 14px;
}

.proposal-market-card > strong {
  font-size: 2rem;
  line-height: 1.05;
}

.proposal-market-grid {
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  gap: 10px;
}

.proposal-market-grid b {
  display: block;
  margin-top: 7px;
}

.journey {
  position: relative;
  display: grid;
  grid-template-columns: minmax(0, 760px);
  justify-content: center;
  gap: 26px;
  margin: 26px auto 0;
}

.journey::before {
  position: absolute;
  top: 22px;
  bottom: 22px;
  left: 50%;
  width: 4px;
  border-radius: 99px;
  background: var(--brand);
  content: "";
  transform: translateX(-50%);
}

.journey-step {
  position: relative;
  z-index: 1;
  display: grid;
  grid-template-columns: 74px 1fr;
  gap: 20px;
  align-items: center;
  min-height: 154px;
  border: 1px solid var(--line);
  border-radius: 8px;
  padding: 22px 28px;
  background: var(--surface);
  box-shadow: var(--card-shadow);
}

.journey-step span {
  display: grid;
  width: 64px;
  height: 64px;
  place-items: center;
  border: 2px solid var(--brand);
  border-radius: 50%;
  color: var(--brand);
  background: var(--surface);
  font-weight: 900;
}

.journey-step strong {
  display: block;
  grid-column: 2;
  margin-top: 0;
  font-size: 1.55rem;
}

.journey-step p {
  grid-column: 2;
  margin: 12px 0 0;
  color: var(--muted);
  line-height: 1.45;
}

.journey-poster {
  padding-top: 0;
}

.poster-stage {
  position: relative;
  width: min(900px, 100%);
  min-height: 720px;
  margin: 0 auto;
  padding: 18px 0 22px;
}

.poster-card {
  border: 1px solid var(--line);
  border-radius: 8px;
  background:
    linear-gradient(145deg, rgba(250, 250, 250, 0.96), rgba(245, 243, 236, 0.92)),
    var(--surface);
  box-shadow: var(--card-shadow);
}

.poster-card-main {
  position: relative;
  display: grid;
  width: min(390px, 58%);
  min-height: 104px;
  place-items: center;
  margin: 0 auto;
  padding: 22px 22px 16px;
  text-align: center;
}

.poster-card-main strong {
  display: grid;
  gap: 2px;
  color: var(--ink);
  font-size: clamp(1.55rem, 3.3vw, 2.6rem);
  font-weight: 900;
  line-height: 0.96;
  text-transform: uppercase;
}

.poster-card-main strong span {
  color: var(--brand);
}

.poster-icon {
  position: absolute;
  top: -44px;
  left: 50%;
  display: grid;
  width: 58px;
  height: 58px;
  place-items: center;
  border: 2px solid var(--brand);
  border-radius: 50%;
  background: var(--surface);
  transform: translateX(-50%);
}

.poster-icon svg,
.outcome-icon svg {
  width: 36px;
  height: 36px;
  fill: none;
  stroke: var(--brand);
  stroke-linecap: round;
  stroke-linejoin: round;
  stroke-width: 4;
}

.poster-icon::before,
.outcome-icon::before,
.outcome-icon::after,
.cart-icon::after,
.growth-icon::after,
.store-icon::after,
.audience-icon::after {
  content: "";
}

.poster-icon::before,
.poster-icon::after,
.outcome-icon::before,
.outcome-icon::after {
  display: none;
  content: none;
}

.shield-icon::before {
  width: 34px;
  height: 42px;
  border: 5px solid var(--brand);
  border-top-width: 7px;
  border-radius: 4px 4px 18px 18px;
  clip-path: polygon(50% 0, 100% 18%, 88% 74%, 50% 100%, 12% 74%, 0 18%);
}

.shield-icon::after {
  position: absolute;
  width: 10px;
  height: 22px;
  border-right: 5px solid var(--brand);
  border-bottom: 5px solid var(--brand);
  content: "";
  transform: rotate(45deg);
}

.cart-icon::before {
  width: 42px;
  height: 28px;
  border: 5px solid var(--brand);
  border-top: 0;
  transform: skewX(-8deg);
}

.cart-icon::after {
  position: absolute;
  bottom: 18px;
  width: 42px;
  height: 9px;
  border-right: 6px solid var(--brand);
  border-left: 6px solid var(--brand);
  border-radius: 99px;
}

.growth-icon::before {
  width: 48px;
  height: 42px;
  background:
    linear-gradient(var(--brand), var(--brand)) 2px 25px / 8px 17px no-repeat,
    linear-gradient(var(--brand), var(--brand)) 18px 17px / 8px 25px no-repeat,
    linear-gradient(var(--brand), var(--brand)) 34px 8px / 8px 34px no-repeat;
}

.growth-icon::after {
  position: absolute;
  top: 22px;
  right: 20px;
  width: 26px;
  height: 26px;
  border-top: 5px solid var(--brand);
  border-right: 5px solid var(--brand);
  transform: rotate(-8deg);
}

.poster-callout {
  position: absolute;
  right: 0;
  display: grid;
  width: 180px;
  min-height: 62px;
  place-items: center;
  border: 2px solid var(--brand);
  border-radius: 8px;
  padding: 10px 12px;
  color: var(--ink);
  background: var(--surface);
  box-shadow: 0 10px 24px rgba(32, 32, 32, 0.10), 0 2px 0 var(--brand);
  text-align: center;
  font-size: 0.78rem;
  font-weight: 700;
  line-height: 1.18;
}

.poster-callout::before {
  position: absolute;
  left: -88px;
  top: 50%;
  width: 88px;
  height: 2px;
  background: var(--brand);
  content: "";
  transform: translateY(-50%);
}

.poster-callout::after {
  position: absolute;
  left: -94px;
  top: 50%;
  width: 11px;
  height: 11px;
  border: 2px solid var(--neutral);
  border-radius: 50%;
  background: var(--brand);
  content: "";
  transform: translateY(-50%);
}

.start-callout {
  top: 39px;
}

.pro-callout {
  top: 211px;
}

.poster-arrow {
  width: 0;
  height: 56px;
  margin: 0 auto;
  border-left: 15px solid transparent;
  border-right: 15px solid transparent;
}

.poster-arrow::before {
  display: block;
  width: 18px;
  height: 40px;
  margin-left: -9px;
  background: var(--brand);
  content: "";
}

.poster-arrow::after {
  display: block;
  width: 0;
  height: 0;
  margin-left: -19px;
  border-left: 19px solid transparent;
  border-right: 19px solid transparent;
  border-top: 24px solid var(--brand);
  content: "";
}

.arrow-one {
  margin-top: -2px;
}

.arrow-two {
  margin-top: -2px;
}

.expansion-card {
  margin-top: 0;
}

.expansion-card strong {
  font-size: clamp(1.4rem, 3vw, 2.3rem);
}

.poster-branches {
  position: relative;
  width: min(570px, 70%);
  height: 72px;
  margin: -2px auto 0;
}

.poster-branches::before {
  display: none;
  content: none;
}

.poster-branches span {
  position: absolute;
  bottom: 0;
  width: 2px;
  height: 54px;
  background: var(--brand);
  transform-origin: top center;
}

.poster-branches span::after {
  position: absolute;
  bottom: -2px;
  left: 50%;
  width: 0;
  height: 0;
  border-left: 8px solid transparent;
  border-right: 8px solid transparent;
  border-top: 10px solid var(--brand);
  content: "";
  transform: translateX(-50%);
}

.poster-branches span:nth-child(1) {
  left: 15%;
  transform: rotate(48deg);
}

.poster-branches span:nth-child(2) {
  left: 38%;
  transform: rotate(18deg);
}

.poster-branches span:nth-child(3) {
  right: 38%;
  transform: rotate(-18deg);
}

.poster-branches span:nth-child(4) {
  right: 15%;
  transform: rotate(-48deg);
}

.poster-outcomes {
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  gap: 14px;
  width: min(750px, 100%);
  margin: 0 auto;
}

.outcome-card {
  display: grid;
  min-height: 116px;
  place-items: center;
  padding: 14px 10px 12px;
  text-align: center;
}

.outcome-card strong {
  color: var(--ink);
  font-size: clamp(0.98rem, 1.55vw, 1.36rem);
  font-weight: 800;
  line-height: 1.05;
}

.outcome-icon {
  position: relative;
  width: 42px;
  height: 42px;
  margin-bottom: 4px;
}

.ecommerce-icon::before {
  position: absolute;
  left: 8px;
  top: 16px;
  width: 42px;
  height: 28px;
  border: 5px solid var(--brand);
  border-top: 0;
  transform: skewX(-8deg);
}

.ecommerce-icon::after {
  position: absolute;
  bottom: 8px;
  left: 14px;
  width: 38px;
  height: 8px;
  border-right: 6px solid var(--brand);
  border-left: 6px solid var(--brand);
  border-radius: 99px;
}

.marketplace-icon::before {
  position: absolute;
  left: 8px;
  top: 24px;
  width: 48px;
  height: 30px;
  border: 5px solid var(--brand);
  border-radius: 4px;
}

.marketplace-icon::after {
  position: absolute;
  left: 6px;
  top: 12px;
  width: 52px;
  height: 18px;
  border: 5px solid var(--brand);
  border-radius: 10px 10px 2px 2px;
  clip-path: polygon(0 0, 100% 0, 92% 100%, 8% 100%);
}

.store-icon::before {
  position: absolute;
  left: 8px;
  top: 26px;
  width: 48px;
  height: 30px;
  border: 5px solid var(--brand);
  border-radius: 4px;
}

.store-icon::after {
  position: absolute;
  left: 5px;
  top: 8px;
  width: 54px;
  height: 22px;
  border: 5px solid var(--brand);
  border-radius: 10px 10px 4px 4px;
  background: repeating-linear-gradient(90deg, transparent 0 12px, rgba(249, 126, 5, 0.18) 12px 18px);
}

.audience-icon::before {
  position: absolute;
  left: 20px;
  top: 10px;
  width: 24px;
  height: 24px;
  border: 5px solid var(--brand);
  border-radius: 50%;
}

.audience-icon::after {
  position: absolute;
  left: 4px;
  bottom: 8px;
  width: 56px;
  height: 26px;
  border: 5px solid var(--brand);
  border-top-left-radius: 32px;
  border-top-right-radius: 32px;
  border-bottom: 0;
}

.service-section {
  padding-top: 18px;
}

.service-block {
  padding: 28px;
}

.service-heading {
  display: grid;
  gap: 4px;
  margin-bottom: 22px;
}

.service-heading span {
  color: var(--brand);
  font-size: 0.78rem;
  font-weight: 900;
  text-transform: uppercase;
}

.service-heading h2 {
  margin: 0;
  color: var(--ink);
  font-size: clamp(1.75rem, 3vw, 2.5rem);
  line-height: 1.02;
}

.service-heading p {
  margin: 0;
  color: var(--muted);
  font-size: 1rem;
  font-weight: 700;
}

.service-flow {
  display: grid;
  grid-template-columns: minmax(0, 1fr) 48px minmax(0, 1fr) 48px minmax(0, 1.15fr);
  gap: 14px;
  align-items: center;
}

.service-step {
  display: grid;
  min-height: 170px;
  grid-template-columns: 70px minmax(0, 1fr);
  gap: 16px;
  align-items: center;
  border: 1px solid var(--line);
  border-radius: 8px;
  padding: 18px;
  background:
    linear-gradient(145deg, rgba(250, 250, 250, 0.96), rgba(245, 243, 236, 0.92)),
    var(--surface);
  box-shadow: 0 12px 28px rgba(32, 32, 32, 0.08), 0 3px 0 var(--brand);
}

.service-step strong {
  display: block;
  color: var(--ink);
  font-size: 1rem;
  font-weight: 900;
  line-height: 1.15;
}

.service-step ul {
  display: grid;
  gap: 8px;
  margin: 10px 0 0;
  padding: 0;
  color: var(--muted);
  font-size: 0.88rem;
  line-height: 1.35;
  list-style: none;
}

.service-step li {
  position: relative;
  padding-left: 14px;
}

.service-step li::before {
  position: absolute;
  top: 0.58em;
  left: 0;
  width: 6px;
  height: 6px;
  border-radius: 50%;
  background: var(--brand);
  content: "";
  transform: translateY(-50%);
}

.service-icon {
  display: grid;
  width: 66px;
  height: 66px;
  place-items: center;
  border: 2px solid var(--brand);
  border-radius: 50%;
  background: var(--surface);
}

.service-icon svg {
  width: 40px;
  height: 40px;
  fill: none;
  stroke: var(--brand);
  stroke-linecap: round;
  stroke-linejoin: round;
  stroke-width: 3.5;
}

.flow-arrow {
  display: grid;
  place-items: center;
  color: var(--brand);
}

.flow-arrow svg {
  width: 48px;
  height: 24px;
  fill: none;
  stroke: currentColor;
  stroke-linecap: round;
  stroke-linejoin: round;
  stroke-width: 4;
}

.method-grid,
.evidence-grid,
.offer-grid {
  display: grid;
  gap: 12px;
  margin-top: 20px;
}

.method-grid {
  grid-template-columns: 1fr 1fr;
}

.evidence-grid,
.offer-grid {
  grid-template-columns: repeat(3, minmax(0, 1fr));
}

.offer-card {
  display: grid;
  align-content: start;
  min-height: 330px;
  border: 1px solid var(--line);
  border-radius: 8px;
  padding: 22px;
  background: var(--surface);
  box-shadow: var(--card-shadow);
}

.offer-card span {
  color: var(--brand);
  font-size: 0.78rem;
  font-weight: 900;
  text-transform: uppercase;
}

.offer-card h3 {
  margin: 12px 0 0;
  font-size: 1.55rem;
}

.closing-band {
  align-items: stretch;
  padding-bottom: 62px;
}

.referral {
  color: #fafafa;
  background: var(--navy);
}

.referral .eyebrow,
.referral p {
  color: #fafafa;
}

.referral h2 {
  color: #fafafa;
}

.referral p {
  margin: 28px 0 0;
  font-size: 1.4rem;
  line-height: 1.35;
}

.home-screen {
  display: grid;
  min-height: calc(100vh - 72px);
  place-items: center;
  padding: 32px 20px;
}

.home-panel {
  width: min(860px, 100%);
  padding: 44px;
}

.action-row {
  display: flex;
  flex-wrap: wrap;
  gap: 12px;
  margin-top: 32px;
}

@media (max-width: 1100px) {
  .hero,
  .diagnostic-layout,
  .two-column,
  .methodology-stack,
  .toolbar {
    grid-template-columns: 1fr;
  }

  .kpi-grid {
    grid-template-columns: repeat(3, minmax(0, 1fr));
  }

  .journey {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }

  .question-grid,
  .method-grid,
  .evidence-grid,
  .offer-grid,
  .proposal-market-grid {
    grid-template-columns: 1fr 1fr;
  }

  .poster-stage {
    min-height: auto;
  }

  .poster-card-main {
    width: min(465px, 72%);
  }

  .poster-callout {
    right: 8px;
    width: 170px;
    font-size: 0.76rem;
  }

  .poster-outcomes {
    grid-template-columns: repeat(2, minmax(0, 1fr));
    width: min(540px, 100%);
  }

  .service-flow {
    grid-template-columns: 1fr;
  }

  .flow-arrow {
    transform: rotate(90deg);
  }

  .service-step {
    min-height: auto;
  }
}

@media (max-width: 720px) {
  .topbar {
    position: static;
    align-items: flex-start;
    padding: 14px 18px;
  }

  .topbar,
  .topnav {
    flex-direction: column;
  }

  .band {
    width: min(100% - 28px, 1180px);
    padding: 26px 0;
  }

  .hero {
    padding-top: 34px;
  }

  .hero-copy h1,
  .home-panel h1 {
    font-size: 2.55rem;
  }

  .proposal-hero {
    padding-top: 24px;
  }

  .exv-title {
    gap: 8px;
  }

  .hero-copy .exv-title {
    font-size: 1.9rem;
  }

  .exv-title img {
    width: 74px;
  }

  .lead {
    font-size: 1.05rem;
  }

  .kpi-grid,
  .journey,
  .question-grid,
  .method-grid,
  .evidence-grid,
  .offer-grid,
  .proposal-market-grid,
  .forecast-grid,
  .metric-list {
    grid-template-columns: 1fr;
  }

  .rank-row {
    grid-template-columns: 1fr;
  }

  .channel-row {
    grid-template-columns: 1fr;
  }

  .home-panel {
    padding: 28px;
  }

  .journey-poster {
    padding-top: 0;
  }

  .poster-stage {
    display: grid;
    gap: 12px;
    padding: 0;
  }

  .poster-card-main {
    width: 100%;
    min-height: 100px;
    padding: 34px 14px 16px;
  }

  .poster-card-main strong {
    font-size: 1.7rem;
  }

  .poster-icon {
    top: -37px;
    width: 50px;
    height: 50px;
    border-width: 2px;
  }

  .poster-icon svg,
  .outcome-icon svg {
    width: 31px;
    height: 31px;
    stroke-width: 4;
  }

  .poster-callout {
    position: relative;
    top: auto;
    right: auto;
    width: 100%;
    min-height: auto;
    padding: 10px;
    font-size: 0.8rem;
  }

  .poster-callout::before,
  .poster-callout::after,
  .poster-branches {
    display: none;
  }

  .poster-arrow {
    height: 42px;
  }

  .poster-arrow::before {
    width: 16px;
    height: 31px;
    margin-left: -8px;
  }

  .poster-arrow::after {
    margin-left: -16px;
    border-left-width: 16px;
    border-right-width: 16px;
    border-top-width: 20px;
  }

  .poster-outcomes {
    grid-template-columns: 1fr;
    gap: 14px;
  }

  .outcome-card {
    min-height: 108px;
  }

  .proposal-segment-card {
    grid-template-columns: 1fr;
  }

  .proposal-segment-field select,
  .proposal-segment-card strong {
    font-size: 1.25rem;
  }

  .service-block {
    padding: 20px;
  }

  .service-flow {
    gap: 10px;
  }

  .service-step {
    grid-template-columns: 54px minmax(0, 1fr);
    gap: 12px;
    padding: 14px;
  }

  .service-step strong {
    font-size: 0.92rem;
  }

  .service-step ul {
    font-size: 0.82rem;
  }

  .service-icon {
    width: 50px;
    height: 50px;
  }

  .service-icon svg {
    width: 31px;
    height: 31px;
  }

  .flow-arrow svg {
    width: 38px;
  }
}